CLAUDIA AMEZCUA
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MetroEast: Rooted in Community Stories

MetroEast Community Media has built strong, positive relationships but there remains an opportunity to increase partnership numbers. By improving MetroEast’s brand recognition, they hold prospects in acquiring a more robust clientele, particularly for bigger media projects and long-term clients. MetroEast approached Turnbull Communications Group for help in the creation of a communications campaign to increase the sustainability of the organization's media production department. As part of that strategy I proposed a website layout redesign and developed an SEO strategy for their website and YouTube channel.



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MetroEast's pervious design user experience was difficult to navigate, understand who they were, and the services they offered. The image below showcases the finished product available to view at metroeast.org.


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  • Home
  • Journalism
    • Articles
    • Producing
    • Content Creation
    • Reporting
    • Audio
  • Strategic Communications
    • DEI in Journalism: It starts from the top
    • MetroEast
    • Campaign Analysis: Warby Parker
    • Marketing Plan Research: Personal Fitness Coaching for beginners
    • UX/UI Case Study: Warby Parker
  • Resume